霸王茶姬強勢進軍菲律賓市場，藍海資本聯合推動品牌出海

BAWANGCHAJI Launches New Store in the Philippines, Empowered by Blue Ocean Capital’s Strategic Market Support

新中式茶飲頭部品牌霸王茶姬（BAWANGCHAJI），日前正式宣布將在菲律賓首都馬尼拉開設全新門店，作為其東南亞市場布局的重要一環，此舉標志著霸王茶姬加速國際化的又一關鍵動作。

Leading new-style tea brand BAWANGCHAJI has officially announced the launch of a new flagship store in Manila, the capital of the Philippines, marking another major milestone in its strategic expansion across Southeast Asia.

為了助力品牌快速打開菲律賓市場，霸王茶姬攜手知名海外品牌推廣機構藍海資本（Blue Ocean Capital）展開深度合作，并由總部撥款200萬元專項流量基金，用于本地市場啟動、品牌曝光及多渠道引流工作。

To accelerate its penetration into the Philippine market, BAWANGCHAJI is partnering with Blue Ocean Capital, a leading cross-border brand acceleration platform. The brand has allocated a special traffic fund of RMB 2 million to support localized marketing, influencer campaigns, and media outreach.

“霸王茶姬不僅是中國茶飲走向世界的代表，更是我們輸出東方生活方式的文化橋梁。藍海將持續賦能中國品牌走出去。”

——藍海資本海外市場負責人表示。

“BAWANGCHAJI represents not only Chinese tea culture, but also a broader lifestyle narrative from the East. At Blue Ocean, we’re proud to empower Chinese brands to go global.”

— Spokesperson of Blue Ocean Capital

據透露，菲律賓首店預計將在未來幾周正式開業，相關招商與市場預熱工作已全面啟動。藍海也將繼續為該項目提供包括：廣告投放、社群裂變、渠道搭建、供應鏈協同等在內的全流程出海支持。

The Manila store is expected to open in the coming weeks, with pre-launch promotions and local recruitment campaigns already underway. Blue Ocean Capital will continue to support the project with end-to-end services, including traffic acquisition, community building, distribution partnerships, and supply chain coordination.

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